Beeline Now
Tactical Marketing: Newsjacking
Coined by David Meerman Scott in 2011, this combo of “news” and “hijacking” made its way to the Oxford Dictionary and became a buzzword...
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Beeline Now
Mar 16, 20225 min read
Is Email Dead? Here's Why Email Marketing Is Still a Good Idea
Have you ever received a promotional email and clicked on it? Do you recall what made you take action—perhaps it was the content, the...
Hapy Benitez-Ting
Jul 23, 20215 min read
9 Actionable Content Marketing Tips for B2B Marketers
Every day, people are bombarded with thousands of advertisements — a lot of which they opt to skip. So how can you get past the clutter...
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