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Beeline Workshops
Strengthen your company's marketing foundations
with our customized workshops!
An Introduction to
Digital Leads Generation
online 2.5 hours
We have long known that 89% of B2B buyers use the internet during the research process. Today, B2B sales and marketing leaders need to embrace a digital-first go-to-market strategy. Unfortunately, B2B sellers have fallen way behind B2C in terms of digital marketing and engagement. This needs to change. 
Learning Objectives 
This workshop aims to introduce participants to digital leads generation campaigns, including: 
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How to map out the customer journey 
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Designing content to engage customers at each stage of the customer journey 
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Understanding the different digital channels and platforms and how each can be used to support the campaign 
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Closing the loop with Sales   
 
Target Audience
This workshop is designed for Marketing heads at IT companies. It is assumed that participants already
have some basic understanding of digital marketing.   
Topics Covered
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What you need to know before starting a campaign
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Overview of Digital Channels and Platforms
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Mapping out the Customer Journey
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Connected Sales and Marketing: Closing the Loop with Sales
Customer Personas Workshop
online 2 hours
A Customer Persona describes a typical individual in your target audience. It includes their demographics, their motivations, how and where they get information, and their influencers. It also considers how they might react to and evaluate your product or service.   
Understanding and developing customer personas for your target audiences can help you to:
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Increase relevance of messaging in all marketing communications  
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Select the most appropriate marketing channels to reach them more effectively 
Objectives 
By attending the Customer Personas Workshop, you can: 
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Learn the foundations that need to be in place prior to launching marketing efforts 
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Understand how customer personas can be used to improve audience targeting, messaging, and channel selection 
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Develop customer personas for your own products or services
 
Audience and Pre-requisites
This workshop is designed for marketing heads of B2B companies. No pre-requisites.
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What People Say
Very informative and lively session. The trainers were great. They tried to simplify the topics and the exercises were helpful. They were also generous with checking our exercises and gave their insights during the review.
